Simple fact – if your website is not mobile ready, you almost might as well not have a website at all.
Yes, I understand that that is a bold statement, but it’s true. The fact is that if you do not have a mobile-friendly website, and you get any clients at all from the internet, you need one… badly. Whether it is a responsive site that scales and reconfigures itself when viewed on different sized screens, or a standalone mobile version of your site, that resembles a smartphone app, making your site mobile friendly, in this day and age, can increase your clientele more than you might guess.
Here, at Symplify, we specialize in two different approaches to this goal:
Standalone Mobile Sites:
These are fairly easy to implement, and is usually the least expensive option. We start by creating a simple site, that is scaled specifically for mobile devices. It actually looks more like a smartphone app, than an actual website. When a potential client finds your site on a mobile device, they are automatically redirected to the mobile version (thanks to some code we place on your existing website). They are then presented with a super fast loading version of their site, that gives them prominent access to the very things that they will need – “Tap Here to Call” buttons, a map of your location, with instant directions from wherever they are at the moment, your menu items, etc. It’s all there, in a sleek, easy to navigate interface that your clients will find very easy to use.
Here are some examples of some stand-alone layouts we have done:
We have a wide array of templates we can use, that will display your logo and match your website’s colors, or we can do a custom design, just for you.
We can build you a site with a brand new look, or build it to look exactly the way it is now, with one exception – the entire site will reconfigure itself, dynamically, with the size of the screen it is being displayed on.
The upside is to that design is that your site will look much better (in most cases) when viewed on mobile devices. It has also been suggested that this is actually the preferred method, according to the mighty Google, from an SEO standpoint. There is a couple of downsides to this method, however. The most predominant of which is that your site will most likely load more slowly on mobile devices. At Symplify, we code our responsive sites to omit parts of the mobile portion of your site that are not necessary, and may slow down the site loading (CSS is cool that way).
The second downside is that your site needs to be redone in most cases, which means that this is usually a more expensive approach. On the other hand, if you are someone who wants to update your site from time to time (recommended), you should see the costs even out over time, since you are not taxed with updating your mobile site as well, as you would with a stand alone mobile site.
If you would like to see an example of a responsive site in action, just visit this site’s homepage in your phone’s browser.
So, now that you know a little about mobile optimization…